Excellent, friendly service and I absolutely love my “yard of diamonds”

Linda - December 2017


Based on the amount of "likes" and comments that we've had, it shouldn't be a surprise to anyone just how happy we are with the ring!

I walked into the workshop as a total novice when it came to choosing the right stone and ring. Shim shut up shop and set aside time for me to give a thorough education from start to finish. I left feeling informed and knowing that I was in good hands.

Fast forward a few months, a certain "yes" to a certain question, and a very happy couple, Shim worked with both of us to piece the two together based on our custom vision (and price point). Whilst Shim presented us with all types of options, I felt that he was careful to present each fairly, and to let us choose based on our preferences alone.

Highly, highly recommend. Truly trustworthy and a gentleman throughout.

Benjy - August 2017


Had an engagement ring made to specification by SB Jewellery following a recommendation from a friend. The whole process was made seamless by Shim and colleagues - I believe this is a family run business. Friendly, knowledgeable staff and on top of it all a truly beautiful engagement ring and wedding bands (his and hers) at the end of it! Thanks to all, will definitely be recommending to a friend!

Jack - March 2017


Honest and committed to fantastic customer delight because customer satisfaction simply isn't enough for SB Jewellery!

Immanuel - January 2017


My partner had my engagement ring made at SB, this was off the back of 2 people recommending their services. My partner had a picture of the ring I liked and took it to SB, after much research, time and effort, SB produced an identical ring. SB are incredibly knowledgable in their field and my partner now knows an awful lot more about diamonds than he ever thought he would!

Sophie - July 2016


If you want an amazingly bespoke service, and to be educated in rings and diamonds rather than up-sold in some flashy looking shop, this is your place. Shim is a fantastic bloke - very knowledgeable, experienced and patient. It took me five visits to get the ring's components right and and I was never put under any pressure. Shim just chatted me through me each diamond until we got it right. Made the experience a lot of fun, and my fiancé loves the ring.

Edward - April 2016


My wife recently had a significant birthday and I wanted to mark the occasion with some diamond earrings that matched her engagement ring. The team at SB arguably did a better job of finding superb GIA certified, Emerald cut diamonds - that were a perfect matching pair - than the original jeweller!

Shimon was exceptionally knowledgeable and equally helpful. He is totally trustworthy and really helped me navigate this complex process easily. The price was incredible and I certainly feel I got the best value I could have hoped for - definitely a place to visit if you don't want to be taken for a ride by some of the 'flashy' shops in Hatton Garden.

Jaimie - March 2016


My beautiful engagement ring came from here and I couldn't be happier with it. Really great personal service and it turned up quicker than I expected! (In time for Christmas!)

Samantha - March 2016


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